Step 4: Creating Shareworthy Content
Your
first video will probably not be everything you were hoping for. That’s fine –
practice makes perfect! The more you create content, the faster and easier it
will be and the quality will improve as will your skills.
Watch a
lot of videos in your market and see what channel owners are offering. Pay
attention to their format and overall structure, along with their pacing. Take plenty of notes!
Then, create a content schedule and stick to it.
and upload them (you don’t have to
actually publish everything you upload). The more you practice, the better
you’ll become, just like every other skill you’ve learned.
The post-production process is very important as well, especially when it comes to
creating engaging content free of lag and poor pacing.
The main
thing to pay attention to during the editing process is to remove any
unnecessary pauses, and lags and to ensure that you keep a steady pace so that your
content flows smoothly and keeps your viewers’ attention.
You can
also save a lot of money by learning how to edit your own videos. Popular
Vloggers like Jake Paul and Felix Kjellberg use Adobe Premiere to edit their
videos. You’ll pay just over $20 a month to use it, but it’s very intuitive and
comes with everything you’ll need to get started.
You can check it out here: https://www.adobe.com/creativecloud/plans.html
If you want to follow the lead of popular vlogger Casey Neistat, you can use
the Final Cut Pro app.
Final Cut Pro is easier to use than Adobe Premiere and comes packed with useful
features that’ll help you create stunning videos. It also includes outstanding
organizational tools that will make project planning easier.
There’s free editing software available as well, including iMovie which has a
minimal learning curve and comes pre-installed on Mac-based operating systems.
It’s a great tool for starting out and will help you learn the basics of video
editing quickly and easily.
YouTube
isn’t a difficult platform to learn. In fact, its popularity is mostly due to
how easy it is to use. You can upload videos in a range of formats and YouTube
converts them into Adobe Flash for you (this gives you a file extension of
. FLV).
Doing
this allows YouTube to play your videos on its flash player (which anyone can
upload for free and use).
Another
great benefit of this is that you can embed your video into a website just by
copying the HTML code and pasting it into your site. This lets any of your
website visitors watch the video on your site using the YouTube player.
This
way, you don’t have to host the videos on your own site and use up a ton of
bandwidth.
Bandwidth
is the range of signal frequencies you need to transmit data over the internet
– and you have to pay for what you use. Let YouTube carry the bandwidth burden
for you!
Of course,
most people will likely find your video by searching Google or YouTube’s on-site
search for relevant content. In order to help connect viewers with the videos
they’re looking for, YouTube utilizes a complex algorithm that’s made up of
over a million lines of code.
One of the main factors they use to figure out which videos to show is video metadata.
Metadata
is the title, description, thumbnail, and tags you give your video when you
upload it. That means you need to make sure your tags are relevant to the video
content (and that they match the keywords viewers would use to search for your
content).
YouTube
also measures video quality by measuring the length of time it’s being watched.
If a lot of viewers leave the channel before your video is over, this suggests
that your video had a misleading title (or thumbnail), or that it didn’t give
viewers what they were looking for.
If they
stay until the end, your video is likely appropriate for the search terms used,
and it will be given a higher ranking than videos left unfinished.
Tips: Spend some time watching videos from your
favorite channels, especially from creators in your niche.
Pay
attention to their overall style, how they create transitions, what their pace
is, and their branding style.
· What kind of voice and tone do they take when
creating videos?
· Do they create head-talker-type video content
more often than other formats?
Take
notes! We’ve mentioned this already but
it’s important, especially when you are doing market research in order to
create a plan for your own channel.
You’ll want to reflect on this later.
The important thing is to stay consistent, follow a content schedule that your subscribers come to rely on, and stay true to your brand.