We’ve
discussed the importance of choosing a theme for your channel but now it’s time
to connect that theme to your brand.
Branded videos always outperform unbranded videos and there’s a good reason for
it: People begin to recognize your
content just because your brand is prominent and memorable. They’ll share your
content with others (if it’s entertaining), and in turn, your brand will gain
even more exposure.
This includes creating stand-out channel artwork. Consider hiring a professional designer to
create a logo, banner and thumbnail templates that you can repurpose.
What you’re looking to do is highlight your brand in every way possible. You should choose one main color scheme or design style and stick to it. Always look for ways to include your logo or another brand-identifying element into your videos and other content. The more often people see it, the faster they’ll begin to recognize it.
If you
have a great tagline, you should include that in your artwork. If you produce a
lot of videos (a new video every week, or every other day, for example), then include
that in your channel banner so that people know what to expect.
Remember
that YouTube can be viewed on many devices, from a smartphone to a television.
On a larger television screen, the channel art will appear in the background,
behind your content. On a desktop or mobile device, the channel artwork appears
as a banner across the top of the content.
You can also
create your channel artwork from scratch if you’re on a tight budget using a
free image creator like Canva. This free tool includes ready-to-go YouTube
templates that you can quickly and easily customize for your channel.
Link: https://www.Canva.com
Important Note: As you design your channel artwork, keep in
mind that “safe area” in the center of the template. That’s the area that will
be displayed on nearly every device. You want to keep your text and graphics
within that area.
Make
sure any important information like your website URL, taglines, and images are
inside of this space so they’ll show up on the device and not be cut off or
covered up.
Another
thing to think about is your linking text. YouTube lets you display links to
your channel – they show up in the bottom right corner, on top of your channel
artwork. Make sure you don’t have text, logos, or important images in that area
of your artwork.
Then later, as your channel grows in popularity, you’ll be able to sell these items to your subscribers who want to support your business.
It’s easy to create a custom merch at places like: https://www.Printful.com or https://www.RedBubble.com