The Sales Funnel Plan of Action
The Link Between Products, Key Words, and Prospects
Finding success in e-commerce can be boiled right down to one theme: Identify the prospect's requirements and supply an answer for them. It is that easy. You need to print that statement out and fix it across your monitor. In the event that you stray out of this theme, you'll have issues earning money.
Keyword research may be the key to pinpointing the prospect's requirements. When doing the keyword study, you need to identify the phrases they're using to find answers to their needs. Most people appreciate this concept, but neglect to advance the procedure.
Remember, we're pinpointing the requirements of prospects. If we don't have services or products oriented to an easily identified need then we determine, through keyword research, what we should do! We must get these products and services, or decide on a method to acquire the service!
Assume we now have a website trying to sell hiking and backpacking gear. We now have backpacks, guidebooks, tents etc. When conducting our keyword research, we discover our prospects will also be searching for hiking journals by which they are able to describe their hikes. As we do not stock hiking journals, you want to omit those keywords, correct? NO!
You want to look for a type of writing journal for hiking and add them to the catalogue of products and services. Rather than looking upon this keyword discovery as an irrelevance, you should see it as a chance to expand your product line and create a new revenue stream.
We value our prospects, which means providing them with answers to all their needs. In so doing, they'll return to our site over and over once they require more hiking gear.
One of the hardest concepts for webmasters to understand is the truth that you shouldn't design your website predicated on your opinion of your industry. Your prospects should design it. By this, I am talking about the value of using keyword research to determine all of the products and/or services you will offer.
Often, a bit of simple keyword research can throw up some unique angles relating to your business that you would never have thought of yourself. Recognize and utilize this to your advantage to better fulfil market demand.
Discover what your prospects are looking for and ignore anything else. Follow this advice and your website will transform into a cash machine.
The Front and Back of Sales Funnels
The sales funnel is really a methodical marketing procedure where you systematically qualify your prospects into clients and, additionally, refine them into hyper-responsive clients. Your client base gets smaller as your bottom line increases as you provide more expensive products to your hyper-responsive clients.
The front end may be the most dynamic facet of your sales funnel and the part that needs continuous experimentation. You will find, literally, endless front-end methods, restricted purely by your imagination and resources.
The focus at your front end would be to attract and qualify people who possess an inclination to buy your items further down the sales funnel.
Generally, the qualification happens whenever a person opts in to get something from you. It's this opt-in stage that turns your everyday web surfer right into a lead, given that they've just carried out an action indicating that they, at the very least, possess some desire to have what you've got.
There are all types of front-end marketing tools: becoming a member of a contact newsletter, subscribing to a weblog via RSS or email notifications, opting in together with your name and email to download a complimentary report, registering for a totally free online service or ticking a box to get more information in regards to a product/topic when subscribing to something (co-registration).
The front end involves attracting attention and enticing people into the sales funnel. But, generally, it's in the back end where, in fact, the profits are created.
The particular distinction between your front end and the back end is about the kind of customer and the cost paid.
In the back end, all of your clients have travelled through the front end, tried your complimentary materials, bought a basic level service or product and also have experienced substantial value from what you've offered. So much so, that they're wanting to purchase again from you.
It's common that only a tiny per cent, say 1-2%, of the entire people entering your front end, will end up in the back end. That's ok because that small group are spending a lot of money. While front-end products and services may cost under $100, back-end products are often priced in the hundreds or thousands.
The back end is the main profit source for business since it is stable and predictable and this is the major reason for establishing a back end, to begin with.